Let us start with a small instance. You are running a small eCommerce website to sell your handcrafted bags. Your business is small but is gaining trust of customers and you’re making good money. After a few months, you notice that the business is declining, especially repeat business. A customer who buys something from you, never returns again. You start to think of the reasons for this. You hire a business consultant, a web developer, an SEO expert to help ..
One of the biggest benefits of having a speed optimized website is to make it rank better over your competitors. This was confirmed after Matt Cutts of Google revealed that loading speed is taken into account when the algorithm ranks a website, known as a ‘ranking metric’. This was seen as a move towards a stronger focus on mobile devices after Google did their research and found more than half of local searches were done on mobile devices, and 61% ..